The Asia Brand Consultancy · Est. 2011

9 offices · 12 markets SG · CN · JP · KR · UK · AE · ID · MY · TH · VN · HK · SA

200+ brands · 14 years · 1 obsession

We know
Asia. And we build the brands that own it.

From the factory floor in Shenzhen to the flagship shelf in Dubai — we build the brands that turn Asian makers into names the world respects.

Begin the Journey Diagnose My Brand

Scroll

WE KNOW ASIA ✦ WE know ASIA ✦ WE KNOW ASIA ✦ WE know ASIA ✦

★ Singapore · Shanghai · Shenzhen · Guangzhou · Jakarta · Kuala Lumpur · Bangkok · Hanoi · Ho Chi Minh · Hong Kong · Tokyo · Dubai · Abu Dhabi · Riyadh ★

factories → FLAGSHIPS OEM → OWN makers → MOVEMENTS factories → FLAGSHIPS OEM → OWN makers → MOVEMENTS

What we believe

The best brands
in Asia
aren't accidents.

For 14 years we've worked with the people who actually make things — the factory directors in Guangzhou, the family operators in Penang, the export pioneers in Bandung.

They built the products that the world's most respected brands are made of. We help them build the brands themselves — across nine markets, in five languages, with one standard.

We don't translate Western branding for Asia. We build brands rooted in Asia that travel anywhere.

Selected
work.

Twelve transformations
across nine markets

All 18 Case Studies →

Strategy · Identity · Singapore → ASEAN

KOVEA GROUP

22-year distribution business with zero brand equity. We repositioned them as a curated sourcing authority and unlocked 3.4× inquiry volume in 18 months.

↗

+62% price premium

Read Case Study →

OEM → Own Brand · China

MATERA GOODS

An 18-year OEM factory for 40+ international brands finally built its own. We gave them a brand that could hold its own on Aesop's shelf.

↗

5 markets in Y1 · +280% D2C

Read Case Study →

Market Entry · Gulf · UAE

NOVERA

Southeast Asian botanical brand cracks the Gulf retail market with a full cultural translation. Eleven retail doors in season one.

↗

AED 2.1M revenue Y1

Read Case Study →

Renewal · Heritage · Malaysia

SERI WARNA

Three generations of batik mastery. Zero global presence. A strategic repositioning opened doors at London Design Festival within 18 months.

↗

+290% export revenue

Read Case Study →

Packaging · Retail · Indonesia

ARTISANO

Hand-rolled snacks with celebrity fans but supermarket buyers said the packaging looked "pasar." We changed that. 6 SKUs became 34.

↗

Hero placement secured

Identity · B2B · Abu Dhabi

GULF PRIME

When your brand needs to communicate authority in a room of sovereign wealth fund representatives, every detail matters. Four strategic partnerships in Year 1.

↗

AED 8M new contracts

Read Case Study →

"A factory can be copied. A brand cannot."

Explore All 18 Cases →

The numbers behind the work

Fourteen years. One obsession.

Brands Transformed

From OEM factories to first-generation makers to multi-market conglomerates.

Markets Active

9 offices across Asia, the Gulf and Europe — with embedded local teams in each.

Client Retention

Most clients have been with us 5+ years. Brand is a long game.

Avg. Price Premium

Measured uplift in buyer-willing-to-pay across post-engagement clients.

How we work

Five steps. Zero handoffs.

Discover

Stakeholder interviews, market audit, competitive mapping

Define

Positioning, purpose, voice, naming architecture

Design

Identity system, packaging, product, digital presence

Deploy

Launch strategy, channel rollout, retail enablement

Grow

Market expansion, brand governance, ongoing retainer

We know
Asia. And we build the brands that own it.

The brands that
chose us to build them.

The best brands
in Asia
aren't accidents.

Selected
work.

Fourteen years. One obsession.

What
we do.

Five steps. Zero handoffs.

Your product deserves
a brand that travels.
We know where it can go.

We know Asia. And we build the brands that own it.

The brands thatchose us to build them.

The best brandsin Asiaaren't accidents.

Selectedwork.

Fourteen years. One obsession.

Whatwe do.

Five steps. Zero handoffs.

Your product deservesa brand that travels.We know where it can go.

We know
Asia. And we build the brands that own it.

The brands that
chose us to build them.

The best brands
in Asia
aren't accidents.

Selected
work.

What
we do.

Your product deserves
a brand that travels.
We know where it can go.