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A focused identity project typically takes 8–12 weeks. A full brand strategy + identity engagement runs 14–20 weeks. OEM-to-brand transformations are 6–12 months. We also offer accelerated timelines for trade fair or pitch deadlines — ask us about our Sprint programme.

Yes — many of our most transformative projects have been with businesses turning SGD 2–10M per year. Our minimum engagement is SGD 15,000. If you're below that, our Brand Diagnostic and a follow-up call can still give you a clear roadmap you can act on yourself or with a smaller local agency.

Not at all. We work across 9 markets and roughly half our active clients are not Singapore-based. We conduct discovery and presentations over video, with in-person workshops when it makes sense. We have offices in Shanghai, Dubai, Jakarta and KL to support regional clients.

Yes, if the strategic foundation is already solid. We're happy to scope a focused packaging project. However, if the brand position isn't clear, packaging alone won't fully solve the problem — we'll be upfront about that from the start.

Nothing formal. Come with your honest story: what you make, who buys it, where you want to grow, and what's holding you back. If you have existing brand materials, bring them — even if they're a source of frustration. The messier the starting point, the more satisfying the transformation.

Yes — and many clients move into a monthly retainer after their initial project. Retainers typically cover brand governance, new market adaptation, campaign creative, or ongoing strategic advisory. Rates start from SGD 4,500/month. Email us for details.

Our Shanghai office leads all China-market engagements. This means native cultural and consumer insight, Mandarin-language brand development, and direct knowledge of Tmall, JD, WeChat, and Douyin brand requirements. We don't outsource this or translate from afar.

It's a 7-question tool that scores your brand across strategy, identity, packaging and export readiness. Takes 4 minutes. You get an instant score and tailored recommendations — no email required until you want to go deeper. Try it here →