From commodity distributor to category-defining brand in 18 months
KOVEA had 22 years of distribution expertise but zero brand equity. Buyers saw them as a middleman. We repositioned them as a curated sourcing authority, built a visual identity system rooted in precision manufacturing, and launched a digital presence that spoke directly to procurement directors across ASEAN.
OEM manufacturer becomes a lifestyle brand on five continents
A factory that made products for 40+ international brands finally decided to build their own. We gave MATERA a brand rooted in the materiality of their craft — honest, textured, globally resonant packaging that could hold its own on Aesop's shelf.
Third-generation family brand, reborn for the next 30 years
Built in 1978, MERIDIAN was beloved locally but invisible globally. A heritage-forward rebrand that kept the soul and shed the dust.
Southeast Asian beauty brand cracks the Gulf retail market
NOVERA's botanicals were exceptional but their brand spoke to Bali, not Dubai. A full cultural translation — naming, tone, packaging, retail positioning — unlocked 11 doors in the first season.
Handcraft food brand packaging that earns shelf space in premium retail
ARTISANO's hand-rolled snacks had celebrity fans but supermarket buyers said the packaging looked "pasar" (market-stall). A complete packaging system transformed their retail trajectory.
B2B construction supplier transforms into trusted partner brand
When your sales team presents, does the brand back them up or let them down? APEX's identity was 15 years out of date. A full rebrand aligned their brand to where their business actually was — regional, capable, trusted.
Artisan food brand scales to Japan without losing its Singapore soul
Cross-cultural brand translation that preserved what made HANAMI special while meeting Japan's demanding retail standards.
Heritage batik house repositioned for the global design market
Three generations of batik mastery, zero international presence. A strategic repositioning and visual overhaul opened doors at London Design Festival within 18 months of launch.
Traditional lacquerware brand packaged for the global gift market
Vietnamese craft deserves world-class presentation. A packaging system that honoured tradition while satisfying the premium gift-buying psychology of shoppers in Singapore, Korea and the UAE.
Trading house identity built for trust at GITEX scale
When your brand needs to communicate authority in a room of sovereign wealth fund representatives, every detail matters. GULF PRIME now leads every meeting it walks into.
FMCG brand packaging redesigned for post-pandemic health-conscious consumers
The category shifted. ORIA's brand didn't. We modernised their packaging across 28 SKUs in a 90-day sprint without losing a single retail listing.
Wild-harvest superfoods brand built for the Japan natural foods market
Japan's natural foods buyers are the world's most discerning. BORNEO WILD needed a brand that could communicate provenance, purity, and traceability in a market that reads every word on the label.
Indonesian single-origin coffee brand built for Tokyo specialty cafés
JAVA PRIME had won three national coffee competitions but couldn't crack the Japanese specialty market. We rebuilt the brand from a producer story to a terroir story — and trained their sales team to talk about altitude, varietal and processing the way Japanese roasters expect. Three Tokyo specialty chains by year two.
Craft ceramics studio finds its place between heritage and high-design retail
Half their customers wanted "more traditional," the other half "more contemporary." We resolved the tension with a system that could flex both ways without diluting either.
35-year industrial services group repositioned for the next generation of family leadership
When the second-generation team took over, the brand still spoke for the founder. A careful repositioning unlocked B2B contracts the previous brand could never have won — without losing a single legacy customer.
From contract manufacturer to design-led packaging house with its own product line
ZENITH had been manufacturing sustainable packaging for European brands for 12 years. Our industrial design team worked with their engineers to create their first own-branded product line — a moulded-pulp service-ware system that now ships through 4 European distributors. Brand and product designed in parallel from day one.
Natural beauty brand scales from Bangkok pop-up to 14-market e-commerce presence
After we rebuilt ELKA's identity in 2017, they came back in 2022 needing a marketing programme to match. Eighteen months of integrated content, TikTok, and Tmall Global activation later, ELKA ships to 14 markets and runs at a 4.2 ROAS.
Multi-cuisine hospitality group consolidated into a coherent master brand architecture
Six restaurant concepts under one parent, all with disconnected branding and confused customer journeys. A new master-brand architecture brought visual coherence without flattening the individual venue personalities. Group bookings up 110% in the first year.